Search Engine Optimization

Page Mine is very experienced in Search Engine Optimization — which is one of the two ways to get your pages into search results.

When people search for something the results include organic results and paid results.

Search Engine Optimization (SEO) is the art of making your pages appear high on the list of organic results. Search Engine Marketing (SEM) is the process of paying the search engines to display your pages in the paid results.

We are very experienced in SEO — which includes onsite techniques and offsite techniques.

Onsite SEO

Before we develop your site we identify your keywords — keywords are the name of your company and the services and products you offer. Then we use onsite techniques to develop your pages so that they will appear near the top of the organic search results — when people for your keywords.

Offsite SEO

We also use offsite SEO techniques to improve your position in the organic results. Basically the offsite techniques involve getting other sites provide links to your pages. For example, you can get Google to provide a link to your site by listing your company for free using Google My Business — we can help you with this.

Google My Business

When you are ready to start your business, you should list your company for free on Google My Business.

Make sure you provide all the information they ask for — including the name of your business, primary and secondary categories for your business, your address, your phone number, hours, description, several photos, and a link to your website.

When you submit your information, Google will send you a verification code to verify your business listing. This is the only time Google will ever call you — they do not call you unless you have just submited your listing.

After your business listing has been verified, your business will show up in search results whenever people search on Google Search or Google Maps for your business name.

Your business will also show up on a map — along with your competitors — when people search for one of your categories. Your business will show up higher if you provide all the information on the form — you can update it anytime.

Google provides monthly reports letting you know how many people saw your business listing, how many called phone number, how many asked for directions, and how many visited your website.

Your Google My Business listing is free. Google also offers many other free services like YouTube. And they provide paid Online Advertising services — including SEM.